Fit + Fresh, Inc. Brings Female Focused Products to Show
PROVIDENCE, RI – Fit + Fresh, the leading manufacturer of fashion lunch bags and accessories will be debuting at the Outdoor Retail Show with a brand-new line of products geared towards helping modern women contain, organize and carry all the stuff they- and their families- need to navigate and celebrate their busy days and lives.
“We pride ourselves on designing our products by women, for women and their families,” said Jade Watson, Chief Marketing Officer. “We speak to thousands of women every year to inform our product development and ensure that we’re designing products that will actually make the lives of our consumers easier and more enjoyable. One item we designed during COVID was our Dual Compartment Wine Cooler.”
“When we talked to women, we heard that they’re using coolers more often than ever before as a way to get out of the house- Whether it’s going on a picnic, out on the boat, or even an Airbnb, coolers have become a go-to accessory. However, none of them were really designed to hold food and wine, and more specifically to keep a wine bottle upright. That was our ah-ha moment!” Watson said.
The new Dual Compartment Cooler has an insulated compartment that fits two bottles of wine upright and then a separate section that can hold up to 12 cans- or all the food you may want to bring on a day out. It’s perfect for the beach, boat, picnic or even a girl’s day out at the vineyard. And best of all, it’s available in a variety of fresh, colorful, on trend prints and patterns.
Also new to Fit + Fresh’s product catalogue is the All the Things tote bag. “This tote was inspired by talking to women and hearing that they needed an oversized tote to hold ALL THE THINGS. Whether it be going to the beach, boat, or even just at home for oversized groceries, laundry or storage- we heard a desperate need for the ultimate carry-all.”
The All The Things Bag is an extra-extra large tote bag made from a premium, high quality cotton canvas material and can hold up to 50 pounds. There are 4 interior pockets: 1 zippered pocket and 3 deep side pockets. With two ways to carry, this bag truly is the only bag that can go anywhere and carry anything!
“This bag is a big hit already,” said Watson. “Women have taken this bag to the beach, camping, to their kids sporting games and even used it when moving. It’s also a great travel bag and tote for teens to take to college. We dare you to find something this bag can’t hold!”
Each of these new products will be available at a variety of retailer beginning Fall of 2021.
Fit + Fresh is a pioneer and leader in the fashionable lunch category. Based in Providence, Rhode Island, the company is comprised of 85% women who are looking for a sense of balance between our work and busy lives, family and friendships, volunteering in our community and pursuing personal health goals. Fit + Fresh creates insulated lunch bags and accessories that make it easier to make healthy choices when it comes to what they eat at the office, at school, or on the go. For more information, please visit
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