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EOTECH’s Aggressive Pursuit to Confront Counterfeit Sales

Counterfeiting impacts everyone! EOTECH®, the world-leading holographic weapons sight manufacturer, is fighting back against counterfeiting rings at all levels. They have launched an aggressive campaign targeting those who create and sell illegal copies of EOTECH’s iconic military-grade holographic weapons sight systems.

EOTECH takes counterfeit prevention extremely seriously. Why? Because not only do these forgeries impact their business—and the business of their authorized dealers—but more importantly operators’ safety. 

“Stopping fakes at the source is a critical step in curbing counterfeiting. EOTECH produces an extremely rugged, technically unique holographic sight that can’t be duplicated by counterfeiters. The EOTECH brand stands for reliability, durability and the safety of our operators whether it be soldiers, officers or general users,” said Lisa Kemp, Director of Marketing. “EOTECH partners and end-users can rest assured that we will actively pursue counterfeit operations to quickly shut them down.” 

Authentic EOTECH holographic sighting technology is nearly impossible to replicate. Unfortunately, numerous imitation EOTECH products have been discovered, including LED-based products attempting to pass as high-tech holographic sights. One such counterfeit reseller is JC Airsoft, which sold fake EOTECH HWS products for deep discounts. With cooperation from the Homeland Security Investigations (HSI), EOTECH fought to shut down this activity. Through these efforts, EOTECH reached a 6-figure settlement with JC Airsoft for various HWS counterfeit violations. 

An explosion of online sales links with reproduction HWS products adds to consumer confusion. Shoppers are lured to these online stores by their shockingly low prices. EOTECH closely monitors online sales and blocks unauthorized items, from websites such as Alibaba, Aliexpress, Amazon, Facebook, eBay, and other online outlets. 

EOTECH understands it is difficult for consumers to spot a fake. Counterfeiters go so far as to reproduce EOTECH registered trademarks and packaging! To that end, EOTECH has created a counterfeit detection resource page on their website ( to assist consumers in making an informed purchase. On the page, consumers and EOTECH dealers can learn about counterfeit EOTECH sights through photo illustrations comparing genuine and counterfeit sights, plus tips for identifying a forgery.    

Counterfeiting affects everyone and EOTECH is committed to go the extra mile to stop it.

Headquartered in Ann Arbor, Michigan, EOTECH® designs, manufactures and markets the original Holographic Weapon Sight (HWS), and designs and distributes Vudu® rifle optics, thermal and night vision systems, and laser devices.  EOTECH’s full line of professional-grade optics is trusted by the world’s tier-one professionals to deliver unparalleled speed, accuracy, and reliability. Since 1996, EOTECH Holographic Weapon Sights (HWS) have been designed, developed and manufactured in the US. In 2016, EOTECH expanded its optics line by introducing the Vudu line of premium magnified optics designed to cater to the most sophisticated of users.Our exacting standards demand continued focus on product quality, not quantity, ensuring that the highest specifications are not only met, but exceeded. Every optic manufactured is treated as if it will be the one that will face a life and death situation. When there are zero margins for error, there is only one clear choice – EOTECH.

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Source: Huntinglife