Charleston, SC (February 15, 2021) – Marolina Outdoor Inc., the parent company of Huk and Nomad, is proud to partner with Richard Childress Racing for the 2021 season. As part of the partnership, Huk will serve as the Official Gaiter of Richard Childress Racing and will be positioned as a primary partner on the No. 3 Chevrolet Camaro ZL1 1LE driven by Austin Dillon later this season.
“Marolina Outdoor continues to be on the forefront of efforts promoting conservation, new angler and hunter recruitment and our outdoor heritage in the US,” said Pete Angle, CMO of Marolina Outdoor Inc. “So it’s a natural fit to partner with Richard Childress Racing, both Marolina Outdoor and NASCAR fans share a passion for the outdoors and a commitment to innovation and technology. We know their fans actively participate in outdoor pursuits with our brands and this partnership will further connect us with them in an authentic way.”
Based in Charleston, S.C., at the confluence of three major rivers and a stone’s throw from the Atlantic Ocean, Huk is the country’s fastest-growing fishing brand. The company’s rocket-like popularity is a result of its drive to produce innovative, technical fishing and lifestyle products Huk’s product lines are thoughtfully designed to appeal to a wide range of pursuits and lifestyles around water.
“We welcome Marolina Outdoor Inc to NASCAR and are looking forward to helping them achieve their business goals through their team partnership with Richard Childress Racing,” said Richard Childress, Chairman and CEO of RCR. “Huk is a fast-growing brand with wide-reaching appeal that resonates with our fan base.”
The partnership debuted with the Daytona 500 on February 14, Huk will have associate placement on the No. 3 Chevrolet for select races.
About Richard Childress Racing
Richard Childress Racing (rcrracing.com) is a renowned, performance-driven racing, marketing and manufacturing organization. Incorporated in 1969, RCR has celebrated over 50 years of racing and earned more than 200 victories and 16 championships, including six in the NASCAR Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the NASCAR Cup Series, NASCAR Xfinity Series and NASCAR Truck Series and is a three-time winner of the Daytona 500 (1998, 2007, 2018). Its 2020 NASCAR Cup Series lineup includes two-time NASCAR champion, 2017 Coca-Cola 600 winner and 2018 Daytona 500 champion Austin Dillon (No. 3 Chevrolet), along with two-time NASCAR Xfinity Series champion Tyler Reddick (No. 8 Chevrolet). RCR fields a full-time NASCAR Xfinity Series program with Myatt Snider (No. 2 Chevrolet)
Marolina Outdoor Inc.
Marolina Outdoor Inc. was founded to bring deep-seeded, product expertise across all outdoor categories. Our innovative designs and technologically-focused products, create the foundation of our authentic outdoor apparel. Huk clothing represents a fresh take and a unique understanding of angling needs, offering functional styles that appeal to anglers of all ages. NOMAD is motivated to provide quality apparel so that hunters can maximizes their experiences to hunt and provide sustenance regardless the size of the game or where their pursuits lead them.
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