The Woodlands, Texas – October 7, 2020 – Everest, the first, online multi-merchant marketplace for the outdoor recreation worlds is proud to announce the addition of MidwayUSA Foundation to its philanthropic program, Everest Gives Back. Everest Gives Back is a multi-faceted program that provides charitable contributions to several well-known conservation and veteran non-profit groups.
“For over a decade, The MidwayUSA Foundation has supported the growth of youth in the shooting sports and currently manages endowments for nearly 2,800 shooting teams and almost 250,000 athletes, parents and coaches,” says Kristi Heuring, Chief Marketing Officer of Everest. “Everest is honored to partner with and support their efforts to grow the shooting
sports while building the character, confidence and leadership skills of today’s youth.”
Everest Gives Back will provide funding to the MidwayUSA Foundation in multiple ways:
- At checkout, shoppers are encouraged to select their organization of choice and round up their total order to the nearest dollar;
- A portion of all Caliber Membership revenue is transferred to Everest Gives Back and its partners; and
- A portion of net revenue is transferred to Everest Gives Back.
“As youth shooting sports continue to grow nationally, so does the demand for outdoor recreation products and shooting sports gear,” says John Linquist, Relationship Manager for MidwayUSA Foundation. “Everest has a wide selection of storefronts that make shopping for your next adventure easy. Each membership purchased or roundup donation made during the buying process helps advance youth shooting sports, which benefits the entire outdoor industry. We are grateful Everest has the vision to help our Foundation grow and change the future of youth shooting sports.”
Everest Gives Back members also include Congressional Sportsmen’s Foundation, Delta Waterfowl, Mule Deer Foundation, NSSF’s Project ChildSafe, Chris Kyle Frog Foundation and St. Jude Children’s Research Hospital.
Driven by our Caliber Members, the Everest mission is to create the leading marketplace for the outdoor recreation community – a place where retailers can sell firearms, fishing gear, camping gear, outdoor products and other related consumer items; a place where like-minded consumers can learn, interact, participate and shop. Everest is a community of like-minded, non-discriminating, conservation-loving outdoor living retailers, manufacturers, distributors and consumers.
About MidwayUSA Foundation
The MidwayUSA Foundation is a 501(c)(3) public charity working to sustain and grow the shooting sports industry by providing long-term funding to youth shooting teams. Every donation made is tax-deductible and allows the Foundation to assist in expanding and enhancing the leadership skills, confidence, and discipline of Today’s youth through shooting sports activities. The Foundation supports all shooting disciplines. For more information about how the MidwayUSA Foundation is changing the future of youth shooting sports, please visit www.midwayusafoundation.org.
For more information on Everest Gives Back, visit the website at www.everest.com/how-we-give-back or contact:
Chief Marketing Officer
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