Salt Life is committed to the ecological impacts of marine life and ongoing efforts to keep it safe for marine life, and for all of us
COLUMBUS, GA (October 13, 2020) – Salt Life, one of today’s leading lifestyle brands, announces their ongoing commitment to the marine eco-system with a partnership with the Chesapeake Bay-based Oyster Recovery Partnership through a special T-shirt with all net profits benefitting the foundation. Please visit www.SaltLife.com or www.OysterRecovery.org.
Salt Life President Jeff Stillwell says “We are big supporters of the Oyster Recovery Partnership and are proud to be associated with their cause and the upcoming ‘Bay Paddle’ sponsorship. It is a very important step in the education and preservation of our oceans and waterways. To be able to assist in bringing much-needed awareness to the public in such a simple and impactful way is the mantra of our brand. We want everyone to enjoy living the Salt Life, while also understanding the struggles and maintenance needed to keep our oceans healthy. So, go order a shirt and we thank you for the support.”
Currently, the majority of ORP restoration efforts are directed toward sanctuary reefs, which are areas that are protected and where harvesting does not occur. Sanctuary reefs have the best chance of forming a natural, three-dimensional structure that provides habitat for Chesapeake Bay marine animals and ecosystem services such as water quality improvement.
“We’re grateful to have Salt Life, a well-known and well-loved apparel brand, sponsoring ORP. Their partnership will help plant even more oysters in the Chesapeake Bay by raising both funding and public awareness on the important role water-filtering oyster reefs play in the Bay’s recovery,” states ORP Director of Partnerships Paul Schurick.
About Oyster Recovery Partnership
Oyster Recovery Partnership is a Maryland-based 501-c3 nonprofit that uses the latest innovation in science, collaboratively with its partners, to produce spat-on-shell and deploy the resulting juvenile oysters onto scientifically selected sites in the Chesapeake Bay. These efforts aim to bolster oyster populations, assist oyster farmers in production, support wild fishery harvests and re-create large, healthy reefs. Over the past two decades, ORP has planted 8.5 billion oysters on 2,500 underwater acres throughout Maryland. Learn more at www.oysterrecovery.org.
About Salt Life
Salt Life is an authentic, aspirational, and lifestyle brand that embraces those who love the ocean, and everything associated with living the “Salt Life.” Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving, and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says, “I live the Salt Life.” Numerous professional athletes, sportsmen, and other ambassadors in the fishing, surfing, diving, rock, pop, and country music worlds have an alliance with the brand through cross-marketing partnerships (https://www.saltlife.com/athletes/).
The brand is visible in areas across the media, sports, and popular culture landscapes, including music videos, national tour sponsorships, fishing, and outdoors-related television shows, professional auto-racing events, and Salt Life’s popular YouTube channel. From its first merchandise offerings in 2006, Salt Life has grown with distribution in surf shops, specialty stores, department stores, and sporting goods retailers. Salt Life products are also available to consumers at www.saltlife.com and at Salt Life’s various branded retail stores, including locations in Huntington Beach and San Clemente, California; Daytona Beach, Tampa, Key West and Orlando, Florida; and Columbus, Georgia. The brand’s flagship store is located in Jacksonville Beach, Florida, where the term “Salt Life” was coined over 15 years ago.
About Delta Apparel, Inc.
Delta Apparel, Inc., along with its operating subsidiaries, DTG2Go, LLC, Salt Life, LLC, and M.J. Soffe, LLC, is a vertically-integrated, international apparel company that designs, manufactures, sources, and markets a diverse portfolio of core activewear and lifestyle apparel products under the primary brands of Salt Life®, COAST®, Soffe®, and Delta. The Company is a market leader in the direct-to-garment digital print and fulfillment industry, bringing DTG2Go technology and innovation to the supply chain of its customers. The Company specializes in selling casual and athletic products through a variety of distribution channels and tiers, including outdoor and sporting goods retailers, independent and specialty stores, better department stores, and mid-tier retailers, mass merchants, and e-retailers, the U.S. military, and through its business-to-business e-commerce sites. The Company’s products are also made available direct-to-consumer on its websites at www.saltlife.com, www.coastapparel.com, www.soffe.com and www.deltaapparel.com as well as through its branded retail stores. The Company’s operations are located throughout the United States, Honduras, El Salvador, and Mexico, and it employs approximately 8,400 people worldwide. Additional information about the Company is available at www.deltaapparelinc.com.