Shimano launches a new Centennial Website to honor its 100th anniversary
From humble beginnings to industry-leading technology and development, Shimano celebrates its 100th anniversary this year with a look back at previous achievements and its lasting legacy in the cycling and fishing communities. Founded in 1921 by Shozaburo Shimano, the Sakai City-based company now employs over 11,000 people at 50 manufacturing, research, sales, and marketing departments across the world. Shimano remains a predominantly family-owned company and is under the leadership of Shimano president Yozo Shimano.
From 1921 to 2021, Shimano has developed countless products that have driven innovation and design throughout the cycling industry. Starting with the 3.3.3. freewheel, Shimano moved on to deliver groundbreaking components and products, including Indexed shifting, Dual Control levers, SPD pedals and more. These technologies became ubiquitous in the cycling industry, just as Shimano itself became synonymous with best-in-class innovation and technology with its products.
In 1970, Shimano took on fishing operations as its second pillar of business after a nearly fifty-year history of leadership in bicycle component manufacturing. Shimano released its first original fishing product — the Dux spinning reel — in 1971, followed by the Dux Auto in 1972. Leveraging the company’s expertise in metalworking, Shimano introduced the Bantam series of baitcasting reels in 1977 and immediately won high acclaim for their non-circular, low-profile design. Numerous innovations in reel, rod, line and lure development followed, including:
Variable Brake System
Digital Control (DC) Brake
MicroModule Gear System
Finesse Tune Braking
Magnumlite Rotor and Spool
Heat Sink Drag
These Shimano fishing technologies continue to define the pinnacle of freshwater and saltwater sportfishing, providing anglers with products that are engineered to perform.
SHIMANO Centennial Website and Photobook
To celebrate its centennial anniversary, Shimano is proud to highlight product and technology achievements from the past 100 years with a new centennial website and limited-edition SHIMANO 100 WORKS photobook.
Only 2,000 photobooks will be available by lottery, and the contents of the commemorative book will provide the historical background to some of Shimano’s most ground-breaking products.
The new Shimano Centennial Website will feature photos and videos, allowing fans and customers to dive deeper into Shimano technologies and backstories of many favorite Shimano products. Featuring 100 iconic products accompanied with beautiful photography, readers can also learn more about Shozaburo Shimano’s history and the activities Shimano engages in to support the greater cycling and fishing communities.
Throughout such a momentous year for Shimano, friends and customers of Shimano are invited to take part in a global photo contest to share your most exciting and joyful experiences riding bikes and catching fish. Running from March through September, the contest will be split into multiple rounds and will include different themes during each session. Prizes will be awarded throughout the contest including the limited-edition SHIMANO 100 WORKS photobook. More info about the photo contest can be found here: https://www.shimano.com/en/100th/contest/
Shimano looks forward to engaging with you and celebrating the positivity of fishing and cycling at shows and events once again in the near future.
About Shimano North America Fishing
Leading the fishing industry in innovation and quality for 100 years, Shimano’s manufacturing capabilities allow for anglers worldwide to enjoy their time on the water to the fullest. We designed the entire lineup of Shimano products to elevate angler experiences with features that continuously evolve to push the boundaries of modern fishing tackle while raising the bar for the whole fishing industry.
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