Shoot Like A Girl has released its first quarter report for 2021, announcing impressive numbers, growth and insights that will help shape the remainder of the calendar year. Hundreds of women participated in the Shoot Like A Girl mobile range experience at five locations in cities across Texas and Florida. The newly designed trailer traveled 4,267 miles to introduce these women and their families to the shooting sports, allowing the Shoot Like A Girl team to empower more guests in more cities. The full report is available online.
“All in all, 2021 has started at a sprint in a marathon, and we’re seeing some incredible momentum from this first quarter,” said Karen Butler, Founder and President of Shoot Like A Girl. “We plan to stay strong and agile as Shoot Like A Girl continues to deliver powerful results for our corporate partners, share firearm safety messages with our guests and their families and empower women with confidence.”
Reaching More Women in 2021
In the first quarter, 664 women (and 15 wounded veterans) participated in Shoot Like A Girl’s experience to shoot a pistol, rifle and bow during the Home of the Brave tour. With stops at Bass Pro Shops in Fort Myers and Daytona, Florida; Pearland and San Antonio, Texas; and a special event with the Bass Pro Shops Conservation Department in Tampa, Florida with wounded veterans, the Shoot Like A Girl trailer covered a lot of ground in just a few months.
First Quarter Highlights
Shoot Like A Girl reached out to guests from the first quarter, and the results show 463 committed firearm purchases after attending the mobile range experience. Of the guests, 12% plan to purchase one or more firearms and 25% are committed to buying in the next six months. Pistol sales are the most popular among Shoot Like A Girl guests, with 73% saying they plan to buy a pistol (versus rifle or shotgun). The overwhelming majority of guests will be making these purchases for home defense. More insights and statistics, including archery numbers, can be found in the full report.
About Shoot Like A Girl
As a leader in the industry, Shoot Like A Girl is committed to growing the number of women who participate in the shooting sports by empowering them with confidence. The Shoot Like A Girl trailer, utilizing InVeris Training Solutions state-of-the-art military grade firearm simulator, travels to cities all across the United States, hosting an interactive experience that gives attendees an opportunity to shoot pistols, rifles and bows in a fun, safe and comfortable atmosphere. The event is free to each guest thanks to Shoot Like A Girl’s generous corporate partners, including Bass Pro Shops, Cabela’s, Beretta, Bushnell, GLOCK, Ruger, Colt, Magpul, Savage Arms, Springfield Armory, Walther, Umarex USA, FN America, Heckler & Koch, Smith & Wesson, TrueTimber, Walker’s, Birchwood Casey, GPS Bags, TekMat, Dead Down Wind, Mossberg, CrossBreed Holsters, Thermacell, Black Rifle Coffee Company, GTM Original, SABRE, SOG, Women’s Outdoor News, Rocky Mountain Elk Foundation, Primos, Gold Tip Arrows, Hoppe’s, Federal Ammunition, Mathews, Hoyt, S & S Outdoors, LaCrosse Footwear, Moultrie Mobile and Upper Canyon Outfitters.
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